My Ideal Client Profile

TOP Small Business Consulting aims to serve community-based small business owners who want to; Attract more customers. Increase profit per customer. Extend customer lifetime value. My role is to serve as my ideal client's 'independent and objective strategy partner'; working together to design breakthrough strategies to take their business to the next level in the...

The 2x Guarantee is Back

The 2x guarantee is back! I am a results-driven person and, as such, have always guaranteed "a measurable benefit at least 2x my fee within 90 days of a Strategy Session or 90-day Project". However, when the lockdowns introduced too many uncertainties I decided to revert to my 2019 fees and change my guarantee to...

Why I offer a 2x Guarantee

Why I offer a 2x guarantee within 90 days. As a rule of thumb, most business owners are willing to invest about 10% of the benefit they expect to gain from an intervention. In other words, let’s say that an intervention promises to reduce costs by $100,000 over the next year, most business owners are...

The Problem with Gifts.

The Problem with Gifts Opportunity is missed by most people because, like most gifts, it comes wrapped up in something other than the gift itself! Kids love to guess what's inside the wrapping but the truth is, you never really know until you remove the wrapping and look inside. The gift may be a priceless...

Is your website leaking sales?

Is your website leaking sales? Simple mistakes could be costing you a fortune in lost sales! I like to ask my clients, "Does your website strut or sell? " You see, there are websites that strut but don't sell; they look great but you need to be a rocket scientist to find what you want....

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