Millions of businesses closed down during the coronavirus pandemic, never to open again. How many of these businesses accepted defeat and closed their doors without a fight? How many of these businesses could have survived and flourished if their leaders had been willing to fight their way through their challenges? A story of defeat. I...
My Ideal Client Profile
TOP Small Business Consulting aims to serve community-based small business owners who want to; Attract more customers. Increase profit per customer. Extend customer lifetime value. My role is to serve as my ideal client's 'independent and objective strategy partner'; working together to design breakthrough strategies to take their business to the next level in the...
Special Announcement! A New Program
With so many businesses closing down during the pandemic, thousands of entrepreneurs and employees have been forced to look for new opportunities to make a living. As a way to help you navigate this confusing and potentially costly endeavour, I have launched a free 45-minute webinar "Five Things to Consider Before Starting a Side-hustle so that...
The 2x Guarantee is Back
The 2x guarantee is back! I am a results-driven person and, as such, have always guaranteed "a measurable benefit at least 2x my fee within 90 days of a Strategy Session or 90-day Project". However, when the lockdowns introduced too many uncertainties I decided to revert to my 2019 fees and change my guarantee to...
Why I offer a 2x Guarantee
Why I offer a 2x guarantee within 90 days. As a rule of thumb, most business owners are willing to invest about 10% of the benefit they expect to gain from an intervention. In other words, let’s say that an intervention promises to reduce costs by $100,000 over the next year, most business owners are...
Three reasons why I offer a guarantee.
Three reasons why I offer a guarantee. I offer a guarantee to reduce the risk to my client. 1. My guarantee assures clients that I will always prioritise their objectives over my fees; quite simply, I forfeit my fee if I don't prioritise the value my clients receive. Who wants to do that! 2. My...
Do you fear something in the future?
Do you fear something in the future? Find out how purposeful action 'today' will help you to accomplish two things; • Push out the date of the 'Fearful Future', and • Draw closer the date of the 'Happy Future'. I was recently chatting to an old friend when the conversation turned to the state of...
The Problem with Gifts.
The Problem with Gifts Opportunity is missed by most people because, like most gifts, it comes wrapped up in something other than the gift itself! Kids love to guess what's inside the wrapping but the truth is, you never really know until you remove the wrapping and look inside. The gift may be a priceless...
How did my website get onto page 1 of a Google search?
How my small business website got onto the first page of a Google search. I was gobsmacked when my small business WEBSITE appeared on the first page of a Google search! AND IT HAPPENED WITHOUT SPENDING A CENT ON SEO! I am talking about a really cheap, small-business WEBSITE, not a multi-million dollar enterprise! What’s...
Is your website leaking sales?
Is your website leaking sales? Simple mistakes could be costing you a fortune in lost sales! I like to ask my clients, "Does your website strut or sell? " You see, there are websites that strut but don't sell; they look great but you need to be a rocket scientist to find what you want....