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The 2x guarantee is back! I am a results-driven person and, as such, have always guaranteed "a measurable benefit at least 2x my fee within 90 days of a Strategy Session or 90-day Project". However, when the lockdowns introduced too many uncertainties I decided to revert to my 2019 fees and change my guarantee to...
Why I offer a 2x guarantee within 90 days. As a rule of thumb, most business owners are willing to invest about 10% of the benefit they expect to gain from an intervention. In other words, let’s say that an intervention promises to reduce costs by $100,000 over the next year, most business owners are...
Three reasons why I offer a guarantee. I offer a guarantee to reduce the risk to my client. 1. My guarantee assures clients that I will always prioritise their objectives over my fees; quite simply, I forfeit my fee if I don't prioritise the value my clients receive. Who wants to do that! 2. My...