Millions of businesses closed down during the coronavirus pandemic, never to open again. How many of these businesses accepted defeat and closed their doors without a fight? How many of these businesses could have survived and flourished if their leaders had been willing to fight their way through their challenges? A story of defeat. I...
Category: TOP services
My Ideal Client Profile
TOP Small Business Consulting aims to serve community-based small business owners who want to; Attract more customers. Increase profit per customer. Extend customer lifetime value. My role is to serve as my ideal client's 'independent and objective strategy partner'; working together to design breakthrough strategies to take their business to the next level in the...
The 2x Guarantee is Back
The 2x guarantee is back! I am a results-driven person and, as such, have always guaranteed "a measurable benefit at least 2x my fee within 90 days of a Strategy Session or 90-day Project". However, when the lockdowns introduced too many uncertainties I decided to revert to my 2019 fees and change my guarantee to...
Why I offer a 2x Guarantee
Why I offer a 2x guarantee within 90 days. As a rule of thumb, most business owners are willing to invest about 10% of the benefit they expect to gain from an intervention. In other words, let’s say that an intervention promises to reduce costs by $100,000 over the next year, most business owners are...
Three reasons why I offer a guarantee.
Three reasons why I offer a guarantee. I offer a guarantee to reduce the risk to my client. 1. My guarantee assures clients that I will always prioritise their objectives over my fees; quite simply, I forfeit my fee if I don't prioritise the value my clients receive. Who wants to do that! 2. My...