Why I offer a 2x guarantee within 90 days.
As a rule of thumb, most business owners are willing to invest about 10% of the benefit they expect to gain from an intervention.
In other words, let’s say that an intervention promises to reduce costs by $100,000 over the next year, most business owners are willing to invest around $10,000 to save the $100,000.
Likewise, if a business could increase their annual profit by $100,000, most business owners would be willing to pay $10,000 to achieve that result.
A 2x return within 90 days of a Strategy Session or Project equates to an 8x return over a year which means that my fee represents about 12.5% of the minimum, guaranteed benefit the client can expect to achieve. Many clients have achieved far more than an 8x return.